The Graphic artist is a visual communicator whose roles is quintessential in the areas of health, politics, education and economic advancement of a society. These unique duties are clearly discussed to show how effective any artist taking up this role can perform his responsibilities in the society.
Health Roles
The health personnel and workers are identified through the dress that they wore. The various medicines that they administer are nicely kept in well-designed packages to protect them from spoilage. The hospitals and clinics where patients are cared for are a product of contemporary African architecture. The hazardous chemicals, safety tools, and equipment used by the health personnel in discharging their duties are clearly labeled by him to avoid wrong applications and injury. Comprehensive instructions on how to use the medicine given at the health centres are clearly written on the attractive labels attached to their containers designed by him.
The health education which involves sensitizing the general public on deadly diseases and how to prevent them is done through communication tools such as posters, banners, flyers, and handbills etc. The locations of these health centres are made easy through signboards and billboards.
Political Roles
The activities of the various political parties in the country are made possible through the use of works by the Graphic designer. For instance, the emblems and logos with distinguishing colour schemes that help us to distinguish one political party from the other are as a result of him. Moreover, each of the parties makes the general public know of their plans for the nation as well as their campaigns through the use of posters, banners, signboards signposts, flyers, handbills and billboards which are all works of art. What about the locations to the various party offices? Is it not as a result of products done by the Graphic artist? In addition, the various T-shirts, caps, and other paraphernalia that party activists and supporters put on during political rallies and meetings are all products of art. In fact, without the products by him, political activities cannot be carried out.
Educational Roles
Teaching and learning activities in the various educational institutions are effectively carried out by the use of visual communication products. The uniforms and costumes that are worn by students that bear the emblems and logos designed by him help us to identify students of the various educational institutions. The numerous colourful and illustrative teaching aids that assist greatly in teaching and learning activities. School programs and locations of schools are broadcasted and made known to the general public through products such as banners, signboards, posters, and billboards. Other products like books and other stationery materials affect the teaching and learning processes directly. Announcements, school programs, and general information are made known to students through graphic communication tools such as posters, banners, handbills etc.
Economic Roles
Graphic design products are traded to earn income. People invest in the collections of works of art. The field of Graphic design also offers various employment avenues for members of the society such as Book Illustrator, Poster designer, Package designer, Cartoonist, Graphic animator, Stage designer, Printmaker etc. More importantly is the role Graphic design plays in the success of other trades. It helps in the marketing of products and services. Locations and other relevant information of firms and companies, as well as the products they produce, are nicely depicted on signboards and billboards. Posters, handbills, and flyers assist in the promotion of sales of products.
Cottage industries that help in reducing the unemployment numbers in the country are promoted and preserved through productions in Graphic design. Setting up a cottage industry in the area does not require a lot of capital when compared to other sectors like medicine, agriculture etc. With the acquired manual skills, together with few locally manufactured tools and raw materials, the Graphic designer can produce several creative works that he can sell to make a living in his own house. This helps in reducing the unemployment rates in the country.
